Artificial Intelligence is transforming the gaming and gambling sectors — enhancing user experience, streamlining operations, and enabling more sophisticated compliance tools. Yet with these opportunities come heightened legal and ethical responsibilities. Courts and regulators across jurisdictions are setting clearer and more demanding standards around consent, fairness, transparency, and player protection.

AI is now firmly embedded in business operations across multiple sectors, influencing customer engagement, risk management, and decision-making. As adoption grows, regulatory scrutiny is intensifying. Frameworks such as the European Union’s General-Purpose AI Code of Practice (GPAI Code), published in July 2025, promote responsible, transparent, and lawful AI use — offering early adopters both a compliance tool and a commercial edge.