The Gambling Commission has recently launched its three-year plan to meet its mission to make gambling fairer and safer. It intends to do that by licensing and regulating in the public interest and providing advice and guidance to the Government during its review of the Gambling Act.

Its aspirations for consumers are for them to be:

  • Supported to gamble safely and protected from harm;
  • Empowered to make informed choices about gambling;
  • Fully informed of, and able to make use of, their rights;
  • Free to enjoy gambling and to feel confident that they will be treated fairly;
  • Aware of the risks and clear about when and how to seek help or redress; and
  • Able to differentiate between gambling businesses in a competitive market on the basis of customer care and values.

Its aspirations for license holders are to ensure that they:

  • Prioritise a culture of compliance and commitment to doing the right thing for consumers that resonates at all levels of the business;
  • Work to continuously raise standards and treat consumers fairly;
  • Work collaboratively with each other to reduce the risk of harm from gambling;
  • Invest in technology to identify risks and intervene effectively to prevent crime and consumer harm;
  • Innovate and evaluate what works to make gambling products and services safer by design; and
  • Actively identify and appropriately manage risk and emerging risk.


In order to meet its goals, the Gambling Commission has set out its strategic objectives for the next three years, including: protecting children and vulnerable people from being harmed by gambling; a fairer market and more informed consumers; keeping crime out of gambling; optimizing returns to good causes from the National Lottery; and improving gambling regulation.


The Gambling Commission Chair, Bill Moyes, commented on the plan stating, “Our new three-year strategy maintains the ambition of our previous strategy and goes further in considering how best we can use our current resources.

We launch the new Strategy and our Business Plan, which details our milestones during what is going to be a hugely important year for compliance and consumer protection as the country starts to move out of lockdown after a challenging 12 months.”


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If you need any advice as to how the plans might affect you or your business, please contact our CEO Arianne King at